Category: Public Relations

Executive Summary Sea shepherd is an international non-governmental organization involved in the activities aimed at conserving the whales. Sea shepherd believes that, the whales need to be preserved for the future generation to have the opportunity to see them. The organization has faced stiff opposition and criticisms from the various corporations and also from the…

Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics There are several reasons as to why the Chinese government decided to hire a western public relations firm during the 2008 Beijing Olympics. One of the reasons stems from the challenges the Chinese government had undergone…

Introduction In the conditions of a sharp aggravation of competition and the diminution of the influence on its outcome by the price factors, the position of the separate companies mostly depends on the efficiency and the quality of their personnel’s work. Modern management should consider comprehensively the essential growth of the value of “the human…

Friedman’s suggestion about the requirements for applications in public relations seemingly undervalues the work and role of public relations specialists. Viewing the work of public relations specialists through the lens of added value allows Friedman and other wide audiences an opportunity to undervalue the role of public relations in the “hyperconnected world” (2011). However, Friedman…

Table of Contents Cyber and Public Relations The Success of Social Media in Promoting PR Weaknesses of Social Media in PR World Examples of Challenges of Cyber PR References Cyber and Public Relations Public relations professionals play a critical role in promoting an organization’s activities to the public. The advancement of technology in the modern…

Executive Summary In the current competitive business environment, it is increasingly becoming important for companies to come up with plans for improving efficiency in production, effectiveness in marketing, and a positive relationship with various stakeholders. This strategic public relations plan seeks to help this company to develop a close relationship with various strategic stakeholders. It…

Table of Contents PR in the Beauty Sector PR Campaign Objectives Ethics Finances Conclusion Reference List The modern standard of living puts forward new requirements for the health, the appearance of a person, as well as the level of service offered. Striving for the best is a kind of condition for the survival of people…

Table of Contents Alibaba Group’s Approaches to Promote Services Globally Alibaba Group and Corporate Citizenship Recommendations to Enhance Alibaba Group’s Activities Conclusion References Although the focus on marketing strategies and the development of effective public relations techniques is discussed as important for companies, modern consumers are inclined to pay more attention to the social activities…

Table of Contents Challenge Description Objectives Identification Target Audience Strategies and Tactics Timeline Evaluation References Challenge Description Chess Girls DC is the non-profit organization that was founded in 2013 by Robin Floyd Ramson in Washington, DC. The organization seeks to inspire girls to play chess, thus developing spatial thinking skills and promoting personal development. The…

Table of Contents Introduction Significance and implication to strategic communications Strengths and weaknesses Agreements and Disagreements References Introduction Hallahan, Holtzhausen, vanRuler, Vercic & Sriramesh (2007) explored the significance of strategic communication in fulfilling the mission of an organization. The authors indicated that communication directly affects all aspects of an organization including management, public relations, marketing,…