Category: Product Marketing

  • Wellbox: Introducing a New Product

    Table of Contents Target Market Pricing Product Place Promotion Reference List Target Market The crucial part of marketing is the identification of an organization’s consumer base. To achieve this one has to employ STP analysis or the use of market segmentation. It is crucial since an organization needs to develop long-term relationships with its clients…

  • Galaxy Chocolate Product Launch in Canada

    Introduction This paper provides the launch of galaxy chocolate launch in Canada. The launch comprises of a number of section including market research, a review of segmentation, targeting and positioning strategies, as well as an examination of international market. All these sections provide crucial information needed for the purpose of effective launch in Canada. For…