Category: Product Marketing

Product In our era of constantly changing technologies, it is very important to monitor the current situation in the world thoroughly (Kumar 519). New Technologies Corp. is ready to launch an absolutely unique product – a heated towel rail with a built-in ultraviolet light sensor for towel disinfection and a timer under the draft title…

Table of Contents Introduction Need Recognition Information Search Evaluation of Alternatives Purchase Decision Post-Purchase Behaviour Conclusions List of References Introduction The purpose of this report is to describe and analyze consumer behavior while purchasing KitchenAid Artisan KSM150 Stand Mixer. The consumer is female, 21 years old. With the passion for cooking and the high expectation…

Introduction There are several aspects and questions that start-ups and businesses need to consider before releasing new products or services. In order to succeed, businesses need to fulfill customers’ needs and meet the current requirements of the market. A standard method that helps to evaluate business opportunities is a feasibility study. This paper will discuss…

Market segmentation Market segmentation is critical for the success of the organization. As such, firms have to be tactical while deciding on the market segment to be targeted by a particular product or service. The reason is that consumer demands are varied depending on several factors including age and income. In other words, the organization…

It goes without saying that ideas for new products and services appear every day, however, without proper market research, the majority of them will never be introduced to the market successfully. In general, the main goal of this research is to ensure that a new product or service will meet customers’ expectations and address their…

Searching for the marketing strategies that can be deemed as efficient and, therefore, incorporated into the product promotion process is an integral part of delivering services to the target customers. Therefore, it is desirable to rationalize the procedure so that it could deliver the best results possible within a comparatively small amount of time. For…

Table of Contents Brand Image Analysis Positioning and the Marketing Plan Post-Campaign Evaluation Simulation Summary Brand Image Analysis In a situation where sales of the flagship Cruiser Thorr have declined owing to the aging of the key “Baby Boomer” demographic and the reportedly low disposable income of young adults today, Thorr Motorcycles needs a vigorous…

Brief Introduction SONY is a Japanese global conglomerate firm headquartered in Konan, Minato, Tokyo, Japan. It is a prominent technology firm that is one of the world’s largest makers of retail and industrial electronic devices and the globe’s biggest retail manufacturer and developer (Encyclopedia Britannica. 2022, para. 1). SONY is the leading maker of sensor…

Introduction The primary school-going children in Canberra and other towns provide a good market for food products. Food is often sold to the pupils through convenience stores that are located in close proximity to the schools or inside the schools. This project is dubbed ‘school meal’ and seeks to establish a network that will deliver…

Table of Contents Introduction Company Location and Service Description Problems Solved by the Service Competitive Advantage Challenges of Marketing the Service Conclusion References Introduction It is essential to determine the product or service needed to solve a certain social problem. Sale of products based on the need of the consumers ensures high demand for the…