Category: Pricing Strategy
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Richmond Plastics Company’s Product Pricing Strategy
Table of Contents Introduction Product Prices Pricing Strategy Channels of Distribution Profitability Strategy Competitors Prices Comparison Conclusion References Introduction A firm has to determine the price to charge for its products and services to remain competitive in the market. Thus, it is essential to develop an appropriate pricing strategy based on the competitors’ prices and…
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Impact Of Discount Pricing Strategy On Organizational Profits: Analytical Essay
Abstract: The purpose of this study to investigate the impact of discount pricing strategy on organizational profit and the importance of planning for a discount; the study was conducted depending on unreal numbers, and it clarify that discounts increase sales volume, but not always increase the profits. KEYWORDS: Pricing Policy, Discount, Organization, Profits, SMEs, Sales…
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Analytical Essay on Pricing Strategy: Synergy of Dynamic Pricing in Different Ways
Introduction Kotler, Burton, Deans, Brown, and Armstrong, (2015), are of the viewpoint that dynamic pricing is considered to be referred as that surge pricing strategy, in consideration of which a business entity sets the flexible pricing for the goods and services it offers to the potential customers and the end market. This price of the…
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Case Study of Lululemon: Analysis of Pricing Strategy
Case Summary: Lululemon a well-known athletic apparel company, founded by Chip Wilson, who initially embarked in the surf, skate, and snowboard apparel business for more than 20 years, when in the mid of 90s was introduced to Yoga for the first time, he got hooked and moved into the yoga trend at just the right…
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Main Factors Determinants That Influence the Export Pricing Strategy: Analytical Essay
Abstract: Export pricing strategy is considered to be a fundamental tool for market growth, lack of literatures still exists. The gap is related to lack of both qualitative and qualitative studies specifically for small businesses which can produce an improvement in the industry and for managerial directions which needed to in exporting practices. Through this…
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Sales Strategy for Selling Yuesai Cosmetics’ Ganoderma Lucidum Product to UK Market: Analysis of Pricing Strategy
1.0. Introduction Internationalization present great opportunities for international companies to exploit new international market opportunities with a goal of higher customer reach to increase sales revenues, profitability and overall growth of the companies. Yue-Sai Cosmetics has changed the face of China through its recognition as a completely owned foreign cosmetic company in 1990. The company…