Category: Pricing Strategy

In the modern world, there is a high level of competition between companies, with their pricing strategies being crucial factors that impact customers’ loyalty to a brand. The existing pricing strategies differ in their use by numerous organizations, especially in the marketing strategies of those organizations on the Internet (Ali & Anwar, 2021). Companies promote…

Table of Contents Case study of Odyssey Isle Case study of Jetsetter Big Apple Platinum Package Bibliography Case study of Odyssey Isle From the Odyssey Isle’s point of view it could be said that the maximum number of stalls visited by a customer, who could be profitable at current pricing rates, would be seven, since,…

Introduction Businesses rely on pricing strategies to maximize their sales and profits. Marketers consider various factors before determining the best pricing method, such as existing conditions, actions of the competitors, input costs, and trade margins. The selected product for this discussion is that of a luxury car. This paper gives a detailed analysis of the…

Table of Contents Introduction Basic Pricing Strategies Major Pizza Chains’ Pricing Strategies Conclusion Reference Introduction Price decisions are crucial to the subsequent demand for the product and the success of marketing strategies. According to White (2019), these decisions should be made based on specific factors: “cost to produce the product, target market, environment, differentiation strategy”…

The Good-Better-Best (G-B-B) approach to pricing implies the focus on features offered by companies that they would value the most, which influences their willingness to pay for them. The more excellent the perceived value of an offering, the higher should be the price (Mohammaed, 2018). The strategy encourages firms to create different versions of products,…

The CEO of JCP devised a “Fair and Square” concept to enhance sales income and market recognition. However, he mainly changed the logo, spokesperson, environment of stores, sales structure, and pricing strategy. Nonetheless, the CEO primarily altered the brand, spokesman, retail atmosphere, sales organization, and price policy. In other words, the new “Fair and square”…

Table of Contents Pricing Strategy in Relation to Competition Best Price Strategy and Effect on Business Success Effect of the Pricing System on the Marketing Mix Effect of the Strategy on the Company’s Economy Success Reference Pricing Strategy in Relation to Competition Red Bull’s pricing strategy is to demand a high cost for their goods.…

Pricing strategies are defined by companies according to their development cost. Changing focus from the domestic market to international requires innovation in all the settings such as technology. Most companies are faced with the challenge to maintain a competitive edge to survive and be prosperous. Strategies are therefore planned to achieve the set goal of…

Introduction The Shetland Wool Company is a small family-owned business that manufactures very high-quality hand-knitted wool sweaters. The company owns an office where all operations not related to the manufacturing process are conducted. On the other hand, the production process is not centralized as employees work from their homes. Finished sweaters are purchased by the…

Toyota One of the world’s leading car producing companies, Toyota has been enjoying a worldwide success not only due to the quality of its products, but also because of the pricing strategy that it has chosen when entering the global market. Though the change of the environment, in which the organization had to evolve, was…