Category: Nostalgia

  • Nostalgia In Advertisement: Structure And Effects

    Nostalgia Construct The term “nostalgia” was first used by Johannes Hoffer in 1688, and since then has been studied from a variety of perspectives. Looking into nostalgia’s origins, it derives from two Greek roots nostos and algos. First, nostos, “to return home/ to one’s native land”. Secondly, the root algos, or “pain, suffering, or grief”,…

  • The Role Of Nostalgia In Human’s Life

    In the play Waiting for Godot, the two characters Vladimir and Estragon wait for an unknown person named Godot who never arrives. When the two hobos thought about taking their lives, they waited to hear what Godot thinks. While Godot never shows up, the two men also forget about what happened in the previous day.…

  • The Meaning Of Technostalgia

    We currently notice that people are having a strong interest in new media culture in media technologies from the past and its sense of nostalgia and it is seen clearly in Instagram filters nowadays. People instead of sharing airbrushed and photoshopped photos, they keep trying to filter their digital photographs to design an old stylistic…

  • Romanticizing The Past: Slow Life Strategists Use Nostalgia To Cope With Loneliness

    From an evolutionary perspective, we all come from different environments and genetic combinations. These factors, along with many others, influence the development of humans. Life History Theory categorizes two different life strategies between slow and fast lifestyles. To distinguish one another, fast life strategists derive from unstable, unpredictable, and uncontrollable environments. Slow life strategists derive…

  • Shaping Nostalgia On Screen

    The word Nostalgia derives from the Greek word nóstos, which means ‘return home’ (Davis, 1977) and álgos that signifies ‘pain’ or ‘longing’. This term is frequently interconnected to the suffering from “homesickness”, melancholy and anxiety (Wilson, 2014). By the late twentieth century, nostalgia is no longer looked upon as a mental disorder, but regarded as…