Category: Netflix

  • Net Neutrality and Netflix in Canada

    Table of Contents Introduction The Working of Net Neutrality in Canada Why Net Neutrality Regulation was Created Effectiveness of Net Neutrality in Canada Conclusion References Introduction Net neutrality refers to a concept in which the Internet Service Providers (ISPs) offer their services equally to all users. Traditionally, the ISPs would require users to pay a…

  • Global Over-the-Top Platforms: Artwork Personalization at Netflix

    The over the top (OTT) streaming content has a lot of potential for growth and expansion, an assumption solidified by the rapid entry of Netflix competitors into the market. They include Hulu, HBO Now, Amazon Prime Video, Disney +, Peacock, and many others. The phenomenon known as “Netflixification” of media implies that consumers are actively…

  • Netflix Organizational Change: The Change Event

    Table of Contents Reason for the Happening of the Change Event The Success of the Change Reasons Why the Change Was a Success Lessons Learned and Recommendations for Future Use References The transformation that was inculcated into the company happened in the year 2007. This change was the second transformation after the first in 1999,…

  • Netflix and Blockbuster: Case Study

    Netflix and Blockbuster are leaders in the entertainment industry offering video streaming services. However, their histories reveal how different business models shaped customer experiences, determining corporate strategies, and paved the way for technological development. Johnson et al. (2008) note that all successful ventures are founded on developing unique solutions to fill market gaps, which shaped…

  • Netflix vs. Sears Companies’ Comparative Analysis

    Once the most prominent American retail group, Sears was founded in 1886 in Minneapolis, Minnesota by Richard W. Sears. The development of railroad structures allowed Sears to deliver products through this infrastructure. The dominance of this retail group was provided by the vast catalog that included various products for the home (Howard, 2017). The introduced…

  • Supply and Demand Trends Exhibited by Netflix

    Introduction Commodity Netflix, Inc is a subscription streaming service based in America. It also produces its content and has been operational since 1997. The successful content provider offers customers a library of television series and films using distribution deals and Netflix Originals, the company’s production component. Based on its statistics, Netflix has grown substantially in…

  • Netflix Inc.’s International Strategies

    Commercial transactions between organizations of different countries are governed by many factors, among which one of the most important is the chosen international strategy of the company. There are four types of such strategies in total: international, multi-domestic, global, and transitional (Grünig & Morschett, 2017). Each of these strategies shows how much the company adapts…

  • Netflix Case Study: The Firing Machine

    As a global company, Netflix must consider each culture’s peculiarities to see which practices would be the most or the least applicable. In HR Planning, Netflix should consider making a development plan for each employee and set milestones to achieve during a specific period. Such a strategy would show a complete path of improvement, motivating…

  • Netflix Opportunity Project: Introducing New Subscription Options

    Introduction Over the past years, the perception of consuming video content has changed drastically, as the introduction of streaming services facilitated people’s ability to access and enjoy TV, reality shows, and movies. As a pioneer in the streaming service universe, Netflix is rightfully considered one of the most successful and famous companies worldwide. Currently, with…

  • Competitive Positioning of the Netflix Company

    Attributes Classification of Attributes Watching movies, series, and TV shows Experience Size of content Search Usability Experience Mobile, laptop, and TV streaming Search Research Amenities Search Watch lists and recommendations Experience Customer Service Credence Competitive prices Search Quality of content Experience Scope of choice Search Competitive positioning implies the correct understanding of factors influencing the…