Category: Marketing and Advertising
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Cross Cultural Marketing And Advertising
With the growing influx of a variety of means of communication and varying consumer patterns, the term ‘cross-cultural’ has become more relevant in the world of today which has transformed into a global village. Here’s what it means: Cross-culture is an idea that perpetuates bridging of various mindsets, ideas, and lifestyles to connect people of…
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The Role Of Sensory Marketing And Hotels Websites In Musical Advertising, Customer Satisfaction And Employees Loyalty In Hotel Industry
Abstract The purpose of this study is to provide empirical evidence to support the role of sensory Marketing in the 5 stars hotels. Data were collected through a survey from the customers of the restaurants. A sample of 362 respondents was taken for the study. Hypotheses were tested through statistical tests using SPSS and SmartPLS…
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Icebreaker: Sustainability Marketing And Management
BACKGROUND OF THE COMPANY Icebreaker was founded in the year 1995 by Jeremy Moon. The company was founded on the basic principle of innovating and replacing the petrochemical fibres with natural fibres. The main motto of the company is to value and encourage natural fibres and develop a sustainable business for a better future. All…
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Role And Value Of Advertising In Current Communications Environment
Introduction The broad perspective of marketing communications presents an undertone and an understanding of the role of advertising in the contemporary communication environments in a more societal context. The dramatic changes in advertising across different platforms and spheres throughout the world is an indication of the dynamic and complex consumer behavior within the context of…
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An Advertising Trend No Brand Branding
Introduction (Arthur Rooney, 1995) states the brand owner must allocate more resources to promote through advertising if they want to make a product successful. It is simply because advertising can expose potential consumers to the brand and accept it. As advertising has always been one of the most important marketing tools for enterprises to deliver…
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Guanxi And Relationship Marketing
China is one of developed countries in the world that being successful in the field of business. It makes other countries try to understand and learn about China’s business, aimed to make their business as successful as China’s business. It leads many researchers around the world try to identify the key points of successful China’s…
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A Communicative Approach Regarding Branding And Advertising
According to Merriam-Webster’s Advanced Learners’ English Dictionary the verb to advertise means to make the public aware of something, to cause people to notice something. – page 25, 2008, USA Merriam-Webster, Incorporated. The origin of the word can be traced back from the early 15th century and it means ‘to take notice of’ (a sense…
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How Can Unethical Advertising Affects Consumers And Businesses?
Over the years, advertising has never failed to draw public attention. With the development of technology, advertising has become one of the most integral parts to improve the sales of businesses. Performing an effective advertising is important for businesses to create brand equity, maintain the brand loyalty and achive success (Keller & Kotler, 2016). It…
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Role Of Augmented Reality And Virtual Reality In Marketing And Advertising Industry
ABOUT THE INDUSTRY The purpose of the marketing industry is to communicate companies’ offerings to consumers, clients, and the general public. Marketing professionals bridge the gap between companies and their customers. The American Marketing Association defines marketing as “the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers,…
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Marketing Communication Tool Of Advertising
Introduction This report provides information about the integrated marketing plan to Sheffield City Council to improve tourism and help the local economy. First of all, it is important to understand the concept “Integrated Marketing Communications”. What is Integrated Marketing Communications (IMC)? It could be explained as the mixture of all the promotional tools. Semenik explains…