Category: International Marketing

Why MNEs Struggle with MOE There is no “one shirt fits all” strategy when it comes to figuring out the best mode of entry (MOE) into foreign markets by multinational enterprises (MNEs). MNEs have to take into consideration various variances to come up with an effective entry strategy. Most of these MNEs struggle due to…

Nature of Business and Scope of Business The very word ‘retailing’ means nothing more than selling goods to people. This job is mainly done through the help of shops and other types of business outlets. Now, it is for sure that the fundamental understanding of retailing has changed a lot now from what it was…

Abstract The paper examines the various strategies used in global marketing. The paper starts with introduction then outlines the Porter’s five forces model in industry competition and the effects of the barriers in global marketing. Then the paper examines the differences that exist among local, national, international and global product giving examples of each. The…

Introduction For modern entrepreneurship, economic growth means expansion and exploration of other markets, as well as other types of customers and their preferences. Thus, an organization continues to evolve and strengthen its grasp on its industry, accumulating the potential for gaining more weight in it (Zhang et al., 2018). The Food and Beverage Industry has…

Introduction International marketing planning theory involves using marketing principles across national boundaries to achieve the objective of an organization. According to the theory, international marketing is the act of directing the flow of a company’s goods and services to consumers or users in multiple countries for profit (Samiee and Chirapanda, 2019). The only distinction between…

Introduction International markets differ in terms of legal systems, economic status, language, religion and culture. Legal system affects operations of a company. 4ps of marketing mix should be considered. Natural resources and geography of a country affects economic growth and thus performance of a company. EduTot’s market infrastructure in Japan EduTot Company Markets products to…

Introduction In the contemporary business environment, international marketing enables an organization to compete effectively. Most organizations go global to increase their market share and succeed (Alon et al., 2020). H&M is one of the companies using internationalization as a strategy to achieve a competitive advantage. For example, the company wants to enter Brunei to increase…

Mercury International Ltd is an important company in the world, which is the frontrunner in the shoe manufacturing market. This has become the topmost player in the market by their specific brand names. This worldwide giant in the industry achieved a major share in the global footwear market. It is then trying its best to…

Table of Contents Introduction Advertising Message Pricing Decisions Prospective Development of the Market Conclusion References Introduction The proposed initiative, the Brazilian market entry of a U.S. manufacturer of disposable diapers, requires particular attention due to the differences in conditions of the two locations. The conflicting views regarding the use of an original advertising message and…

Executive Summary McGraw Hill Publisher is one of the oldest publishing companies and has served many students world wide. This company has invested heavily in educational publishing and controls a significant world market share. The company has managed to capture local markets and ensure it has firm grounds on which it lays its other structures.…