Category: Digital Marketing

Table of Contents Introduction Synthesis of Knowledge Conclusions References Introduction Marketing plays a role of paramount importance in the formation of business performance, which explains the increased interest in this subject matter within the contemporary body of academic knowledge. In the wake of Industry 4.0, an emphasis is laid on digital marketing as an emerging…

Any business needs to find ways to be easily available to customers and clients. This goal is accomplished by adopting a marketing strategy. Digital technology and the Internet have allowed taking marketing to a new level. There are numerous various channels accessible to businesses in virtual reality. Properly diversifying digital marketing tools can help a…

Introduction Tesla is an American car vehicle company that was founded in 2003. It specializes in producing electric cars, solar batteries, solar panels, and other products that require the usage of cutting-edge technologies. The company’s ideology is that electric cars and supplies that work with the help of alternative kinds of energy are better for…

Introduction Digital marketing has become a mainstay of the modern business environment. The capabilities offered by the rapidly developing information technology segment have contributed to the speed, effectiveness, and affordability of digital marketing strategies. As a result, it has become strongly associated with more efficient strategies, optimised resource allocation, increased level of customer satisfaction, greater…

Digital marketing is an essential process, and businesses should draw sufficient attention to maximize their benefits from it. However, not all organizations manage to succeed with the task, and typical errors exist. Digital marketing mistakes include spamming, focusing on traffic rather than on customers, overpromising, ignoring social trends, and overusing mobile marketing techniques. Each of…

Advanced advertising is impressively more affordable than other promoting strategies. Any progressive brand that needs to excel in the current business environment should embrace digital marketing investment strategies as a feature of their general procedure (Chen et al., 2017). On the off chance that the item is viewed as a staple or something as often…

Strategy 1: Digital R&D Driver Factors The rapid development and globalization of the world have become the reason for the technological changes in Toyota. They should enhance communication between the seller and the customer even during an epidemic or other disasters. However, the driver for using the ‘Digital R&D’ strategy is establishing an effective flow…

In the heyday of information technology, people utilize it to help them with anything, doing business included. Ferrel notes that there is a term for that – e-business, which means running traditional business and achieving its goals with the help of the Internet (403). In its turn, people use the Internet by the means of…

Introduction Digital marketing refers to a marketing strategy that involves the promotion of products or services online. Numerous online venues are available for online advertising including the social media, email marketing, short messages (SMS), and videos as illustrated in the following image. Image 1: Different online advertising platforms The invention of the Internet has enabled…

Abstract This dissertation analyzes the effects of digital marketing techniques on consumer behavior using Netflix as a case study. Netflix’s recommendation model of advertisement, which uses an algorithm-based marketing system to influence consumer-purchasing decisions, is the focus of the current investigation. From this background, this probe is designed to understand the experiences of Netflix users…