Category: Brand

As a former member of a business team, I used to be involved in a project concerning the development of a brand product. Particularly, it was necessary to come up with a brand image for a new application for smartphones, identify the key characteristics of the target audience and appeal to it so that the…

Recent economic uprising of the People’s Republic of China has made an undeniable impact on the world globally. Two out of four top-selling smartphone brands in the world, Huawei and Xiaomi, are initially Chinese. The way these companies have handled the enlargement of their audience to a global scale, however, differentiates by a number of…

Introduction The consumption process is a learning experience that affects and is affected by perception. Perception influences the selection and interpretation of marketing information, symbols, and products. Because it affects the expectations of potential results from various customer choices, it is a significant factor in individual and group reaction. In essence, perception determines how marketing…

Introduction The consumption process is a learning experience that affects and is affected by perception. Perception influences the selection and interpretation of marketing information, symbols, and products. Because it affects the expectations of potential results from various customer choices, it is a significant factor in individual and group reaction. In essence, perception determines how marketing…

Eco-certification for the Hotel Industry within the United States is a vital venture for the future of eco-tourism business. Certification is a voluntary process of assessing certain standards of facilities and services, Honey & Rome (2001). As a result, many hotels have not taken the initiative to get certified. Bien A, (2006) notes that, as…

Analysis This Nike brand advertisement pays special attention to the importance of sports for people. Visually, the picture is divided into half, where various athletes’ videos are glued together with the help of mounting. The voiceover utters several phrases relating to significant social and political events. This advertisement is aimed at demonstrating that sports are…

Table of Contents Introduction Main body Conclusion Reference Introduction Electronic medical records are medical records in a digital format, which have many advantages over conventional paper-based records. This paper compares three different EMRs; ABELMed PM-EMR, Amazing Charts, and e-MDs Chart. ABELMed PM-EMR is both easy to learn and use. During automating daily tasks, it is…

Through the last decade, memes evolved from funny and entertaining images into a communication tool. While previously memes fit only into one or several contexts, current memes present more of a trending template that could be used to describe a wide variety of situations. Thus, memes allow individuals to make their version of a comment…

The pandemic caused by the global spread of coronavirus led to substantial changes in all spheres of life and industries. In particular, it impacted consumer behavioral patterns and people’s attitude to a “well-recognized brand name that assures quality and instills trust” (Chan, 2021, par. 1). That is why after the pandemic, hoteliers focused on strategies…

Table of Contents Introduction Career development and employability Assessment Reflection Conclusion References Introduction Building a successful career in 2021 seems to be harder than climbing Everest. Management science has evolved over the years and now spans a variety of sectors, including communication, marketing, psychology, sociology, and many others. Such concepts as personal branding and networking…