Category: Beverage

  • Children’s and Adolescents’ Use of Sugary Drinks

    Table of Contents Introduction Discussion Conclusion Reference Introduction Children and adolescents are at grave risk for health problems due to the excessive intake of added sugars, particularly sugary drinks. Minority and low-income children are disproportionately affected. The use of added sugars by children and adolescents must be reduced in order to enhance health, which calls…

  • Energy Drinks Effects and Changes in Heart Rate

    Table of Contents Materials and Methods Results Conclusion References The increased consumption of energy drinks by young people makes health care practitioners and researchers focus on studying the effects of these beverages on the people’s health (Rath, 2012). Much attention is paid to discussing the effects of energy drinks on changes in the heart rate…

  • The Use of Biodegradable Straws in Food and Beverages Business

    Table of Contents Introduction Literature Review Reducing the Plastic Negative Impact Alternatives Exist Opposition Opinion Conclusion References Plastic straws’ usage is part of the problem of plastic pollution and its adverse impact on the planet’s ecology. Nature is dying, and all new consequences of plastic are manifested. Banning straws could reduce plastic waste, but some…

  • Sugary Drink Tax as a Public Health Policy

    Table of Contents Making the Case for the Policy Possible Arguments Against the Policy Getting Buy-In and Involved Groups Conclusion References Many groups and individuals are involved in the process of policymaking, and various methods to develop and implement policies exist. Researchers have come up with several models of policymaking that can guide practitioners in…

  • Supply Chain Strategy for the Foods and Drinks Sector

    Introduction The ability to design and maintain resilient supply chains is one of the key requirements in logistics and distribution to remain prepared for unexpected events and be capable to quickly restoring to normal operations. Particularly, it is important during pandemics, when countries are not affected on the same scale, while the demand for certain…

  • Government Intervention into the Soft Drink Market

    Introduction In recent times the public health sector has put up with varying concerns of the twentieth century. As it were the advancements in the technology industry and economy have motivated the rise of a new health concern in the form of obesity. Essentially it is a condition described as having a body mass index…

  • Red Bull Energy Drink: Marketing Plan Analysis

    Executive summary The marketing plan entails an analysis of the competitive advantages of the major players in the soft drink industry. These include Coca-Cola Company, PepsiCo, and Gatorade Company. A comparison of the competitive advantage with Red Bull GmbH is conducted. The plan also includes an illustration of red bull energy drink characteristics. The various…

  • Red Bull Energy Drink: Marketing Plan & Strategy

    Executive summary The marketing plan entails a marketing strategy for Red Bull energy drink. An overview of the external environment in the energy drink industry is given. The competitive challenges in the market are identified and hence the importance of developing an effective marketing strategy. The firm’s mission statement in producing and marketing the energy…

  • The Soft Drink Industry: the Coke and PepsiCo

    Question 1: The high profitability of the soft drink industry is as a result of combined factors of high products’ demand and regional market monopolies. There are limited soft drink operators in the market, while the products themselves are complements of other foods and beverages. Low competitions and high market demands lead to making of…

  • Logistics Network of the Food and Beverage Production Industry

    The supply chain serves as the core of today’s enterprises, becoming the foundation upon which effective business operations are based. The correct organization of a supply chain is key to navigating along the optimal path in today’s globalized, changeable business landscape. As such, logistics networks hold special significance within vital industries, which are expected to…