Category: Attribution Theory

Atkinson and Shiffrin (1968) multi-store model illustrates the three components involved in memory; where sensory information enters memory (sensory register), where information is processed (short-term memory), and where rehearsed information is held indefinitely (long-term store). As there is an immense amount of sensory information at a given time, only attended to information goes to the…

In psychology, attribution is a judgment we make about the cause of another person’s behavior. Attribution theory explains these attribution processes, which we use to understand why an event or behavior occurred. To understand the concept of attribution, imagine that a new friend cancels plans to meet up for coffee. Do you assume that something…

Background and Purpose This study tells about Attribution which includes the process that is used by people to link the underlying causes of the events. Social psychologists in analyzing attribution cases, as with many other issues, do not have a full consensus, and they analyze and study it from different perspectives. That is different theories…

1. Understanding the Attribution Theory 1.1 Introduction We, as human beings, do a lot of things in our day-to-day lives and those actions are tried to make sense of in this social world. We are curious to understand people, we need to make sense of WHY they do what they do Attribution theory which is…

Kanye’s Sunday Service Kanye West’s transformation story has been received differently among Christians and non-believers all over the world. Recently, the American-based hip-hop sensational took to the media to reveal the release of his ‘Jesus is King Album”, a step that shows his dedication to letting people understand more about God. Besides, he has used…

Social Media Influencer (SMI) marketing within the corporate world is a relatively recent phenomenon. This is due to the fact that the corporate landscape has seen a seismic shift from disseminating information to their consumers predominantly through television, radio and print to the social media age characterized by various mediums such as Instagram, Facebook and…

Achieving high organizational performance is an important goal for a manager, as stated by Andersson and Bateman (1997), the reputation of an organization is intimately linked with its leaders. Employees’ perceptions of fellow employees and supervisors’ behaviors as well as their environment may contribute to job neglect. Attribution theory may help in establishing the reason…