Category: Abraham Maslow

Literature Review Abraham Maslow is considered the Father of Motivational theories. In this book, Maslow’s theory is that human needs are arranged in a hierarchy composed of five categories. The lowest-level needs are physiological needs and the highest-level needs are self-actualization. As the lower needs are fulfilled higher needs emerge. These Higher needs cannot be…

Motivation is the driving force within an individual that affects their attitudes and persistence towards a certain behavior (Bratton, 2007). Motivation in relation to a work setting is the attitude and persistence towards a work-related task. The well-known saying of ‘money motivates’ suggests that workers are motivated by monetary rewards such as pay, bonuses, and…