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The core activities that Porter Airlines undertakes include tapping unmet client needs with a distinct strategy and making prices fair as possible. The activities that other airlines typically perform that Porter avoids are taking long-haul flights and serving many countries. These activities matter because Porter Airlines intends to offer excellent services to its customers. The airline aims to have a customer value proposition grounded on service, speed, and convenience. Tapping unmet necessities and making flight charges fair makes it possible to realize the needs of every person. Porter Airlines is changing how people fly, such as unpredictable security lines and long check-in lines. Furthermore, the airline puts much effort into research, planning, and being a premium short-haul carrier.
The Porter Airlines strategy has been successful to date as air travelers get quality services at affordable prices. The approach has enabled the airline to stand out among other airlines. Porter Airline provides exceptional air services to compete with other established airlines such as Air Canada (Stevenson, 2019). Porter Airlines strategy provides numerous services comprising free ferry services across the TCCA every 10 minutes, hotel and car rental arrangements, beverage and snacks services on every flight, and web check-in for domestic flights. The strategy also focuses on the weakness of other airlines and uses such flaw for their advantage.
Porter Airlines needs to think about moving forward by expanding to other destinations and incorporating cargo planes. Expanding to different destinations would accelerate its financial growth due to increased flights. Consequently, it would enhance the airline’s competitive advantages as a result of economies of scale. Incorporating cargo planes would enable the airline to compete effectively with other established cargo airlines. The current strategy is effective as it is; therefore, there is no need to adjust it.
Reference
Stevenson, G. (2019). 3. Air Canada versus CP Air. In The Politics of Canada’s Airlines from Diefenbaker to Mulroney (pp. 43-64). University of Toronto Press.
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