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Contemporary advertisement strategies are well-defined and are being used on a regular basis. They attempt to gain the customer’s attention and indirectly persuade clients to better perceive ads’ information. The appeals used in the advertisement “True Fruits – Awkward Eat Banana” are humorous and sexual (The Star Ads, 2019). This essay will analyze the effectiveness of strategies used in this particular ad and discuss who the intended audience is and what effect the commercial may have on different customers.
Both humor and sexual appeals are used to get a positive reaction from the viewer and to stimulate them to be invested and interested in the product. This ad uses contextual factors and sexual symbolism to achieve the desired effect. The advertisement portrays the banana as a symbol of male anatomy and views its consumption as a reference to a form of sexual activity. The humor present in the commercial is benign and mainly relies on the background music, which implies romance, not correlating with the depicted events. The overall style is self-enhancing which entails nonaggressive approach to the absurdity of the situation.
The humor used in the commercial is neither sexist nor racist, so it does not violate any social norms which could potentially cause a negative reaction. The effectiveness of sexual and humorous appeals lies in the wide variety of people that can appreciate them. Most people appreciate light-hearted humor and find non-invasive sexual connotations funny. However, people who lack a sense of humor or do not support the form of sexual activity that is referenced in the commercial may take offence and ignore the product. Also there is a possibility of sexual stimuli overriding the advertisement value of the clip, if the person watching it is particularly interested in them.
In conclusion, the company uses the most effective techniques in advertisement in order to expand its client base as much as possible. Humor and sexual appeals provoke a positive reaction in the majority of cases. The ad has imagery that hints at a specific form of sexual activity, and its humor is light-hearted and not offensive to most people because it does not bring up sexist or racist themes.
Reference
The Star Ads. (2019). Funny commercial ads – True fruits – Awkward eat banana [Video]. YouTube. Web.
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