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Introduction
I would like to discuss the specifics of Nigerian business etiquette. Although some people may consider the topic of my speech quite simple and require additional explanations, etiquette is one of the key factors for effective communication in business. However, each country, including Nigeria, has its own cultural characteristics that affect corporate culture and etiquette. Learning how to adapt and act in professional business contexts will boost the likelihood of forming good business partnerships because business in Nigeria is mostly focused on relationships. Also, Nigerian business etiquette differs from the norms in most other nations; therefore, learning it will assist your company’s visibility in the Nigerian market.
Discussion
Running a business requires effective communication; when it fails, an organization will surely experience turmoil and failure. Referrals have a significantly higher chance of connecting you with your intended decision-makers since trust is highly valued in the Nigerian business community. The meeting should be performed professionally and respectfully, depending on the connection to the person with whom it is arranged. Most Nigerian company owners would follow suit, although it is common practice to break up a meeting to take a call. Although it could appear impolite, it is typical and shouldn’t be taken seriously, especially when forming new professional connections.
Moreover, Nigeria is a very diverse country that values its cultural heritage, and its society is based on respect for authority and civility. You must be polite, kind, and measured when communicating with potential clients or partners. Avoiding any statements that may seem inappropriate to the interlocutor is better. That implies respect for the cultural and religious characteristics of the interlocutor. Even the appropriate dressing and non-verbal communication can be critical in building business relationships in Nigeria.
Conclusion
Thus, one of the basic rules of business etiquette in Nigeria is to understand the country’s cultural environment and social system. You will be able to successfully establish and sustain business connections with the targeted decision-makers by paying attention to the norms, social cues, and customs. Inevitably, established contacts will aid in enhancing your business’s position in the Nigerian market. In these circumstances, it is crucial to keep an eye on the local market and how it operates while also considering other everyday tasks.
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