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Marketing is a procedure that is used for identifying and looking forward to satisfaction of customer needs. It is a process that works within the set target, anticipated output and goals to be met. Competitor’s strategies are also analyzed and exceeded. It deals with provision of changing requirements and needs for the clients. Management is a leadership strategy that ensures the goals, targets and objectives of the business are met in offering clients centered goods and services. Several concepts are applied in marketing in order to attract a stream of customers to buy the goods and services. Marketing will depend on the production method, product choice, selling criteria and the marketing orientation. Good management coupled to best marketing strategies boost the business against competition while attracting customers with the satisfaction of their needs. Netflix has evidently worked against all odds in marketing to be a leader company in video business. Its approach to marketing and their unique concepts stands unrivalled and one can wonder what phenomenon Netflix employ.
Netflix has learned the Art and Science of maintaining their customers through their relationship marketing and management. They have adopted a customer centered culture and in this way, they have learned what their customers want and that is what they provide to them. This has enabled them to build loyalty and confidence in their service. Netflix has also tried to sell their name by social marketing through cutting short of harmful activities or anything that may appear provocative, in both their products and the selling methods.
Customer service serves as the core to success of any marketing and management practices in business; it pre-determines the business viability and even development of a new going concern. It fosters a customer driven approach, diversity in market dynamics and creativity in making new brands. All this are driven by the needs of the consumer satisfaction. No business can thrive if products created are not pleasing to the customers. Netflix has beaten the odds in this clip; it calls for indulgence of attention from a customer. They therefore provides a solution, information which gives attribute to value and finally access; which are easily downloadable through the internet on computers or phones with access to internet.
“Proper management is of prime importance in guiding the actions of marketing in the department of companies” (Kinicki, and Williams, p 423). Marketing research can be used to ascertain the consumers liking of a new brand, customers desire and may be new usage for a new product already in the market. The product is thus promoted even before the product is released. Netflix does introduce new movies that will be released soon to catch the attention of customers and get them in suspense creating anticipation.
The mutual behavior of customers can always be exploited in marketing. It is then maximized to increase impulse buying by tricking their instincts. This goes with the concept of popularity. Netflix has marketed itself in every way to an extent that it is popular. It depends on the power of social influence to the masses. Eventually it will be the numbers that counts.
Client’s segmentation is the division of customers basing on their need and wants. Netflix has products that cover all age groups from children to adult’s video movies, DVDs and clips. This allows allocation of the company’s finite resources. It also assist the company in making choices, finally consumers have diversity in tastes and preferences especially in this contemporary world. Each segment targets a specific group and position of consumers.
Netflix knows their customer buying behavior and capitalizes on this to persuade and entice consumers to buy their products. Their contents are explorative, descriptive, predictive and conclusive to the content of the products offered.
ICT is an emerging issue in the current society. Information technology is being adopted by every one in all fields of specialization. In line with this contemporary issue, marketing has to be worked abreast with advancement in technology. Online advertisement and marketing has thus evolved the current aspect of business. It has developed easier access to information internationally regarding goods and commodities offered by a certain company and thus widened the scope of doing business. Netflix has been the beneficiary of this transition and has seen its growth beyond the unimaginable level to be the leader in video and clips business. Netflix clips are captivating and eye catching and there is no doubt they are the world leader in the business attributed to their unique concepts and culture of marketing.
Netflix has the best approach to marketing of its products. Their logo on their products are unmistakable, their titles are descriptive and enticing to the customers attention while creating anticipation. The clip easily introduces an all audience view and one can not tell of the specific audience for the clip and therefore all people have access to the video. The contents are all viewers centered and have neutral massage carried along the clip. This seems to have boosted the marketing of Netflix very well creating a social corporate responsibility with its clients and it has learned to maintain that environment with its clients. Marketing and management are thus a very essential tools and each are best used in accordance with the business environment, products and services offered.
Work cited
Kinicki, Angelo and Williams, Brian. K. Management: A Practical Introduction 4th Ed. USA: McGraw-Hill Irwin Publishers. 2004.
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