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A successful business plan is built on a good understanding of the business situation. You can achieve this from a thorough internal and external analysis. The internal analysis focuses on knowing the organization’s capabilities and resources (strengths and weaknesses). The external analysis focuses on the company’s business environment (opportunities and threats). The analysis should include industry-level considerations (markets, channels, competition, suppliers, Etc.) and other influences -political, economic, sociocultural, technological, environmental, and legal—sometimes referred to as PESTEL. The goal is to understand the forces that impact the company. A helpful framework that helps organize internal and external company insights is the SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).
Discussion Tasks:
Select a company- It could be any company you are interested in.
Write a company overview
Create a mission statement for the company (if there isn’t already one)
Industry overview
List their products or services?
Who are the competitors, and what is their competitive advantage
Company’s competitive advantage
Compose a SWOT analysis of the company.
Share as much relevant information about the company you are working on
The submission should be a minimum of 300 words.
Ensure your writing is well developed and appropriately sectioned (Use sub-heading to separate each section).
APA 7 References should be used.
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