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This is an integrated report.
The assigned case analysis is the 2017 experiences of Unilever’s brand Dove Body Wash arising from its 2017 FB content for its ad campaign, “The Real Beauty Campaign”. The campaign’s theme aimed to present its brand as a counter to the social and personal stresses arising from high beauty standards for women and girls.
The campaign was well-researched. It was designed and managed by the top Ad agency. What could go wrong?
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