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This will be a 2-part assignment. As of right now the plan (outline) is what is needed. Later when The second half is needed I will then Request you (the writer) to complete the actual paper. Once the 2nd half is finished, I will tip. If you would like to complete the second half now, that is fine but again not needed, Please note that there could be changes if you choose to complete now. Here is the assignment….
In one page, provide a summary about your plan idea by answering the following questions. You are allowed to base your plan on a new organization, an existing organization, or an individual entity.
Before getting started with your plan (overview)?
Campaign/Organization Name:
Describe the nature of this campaign by answering the following:
Is this for a new organization?
Is this for an existing organization?
Is this for a new product or service?
Product/Service Name:
Is this for an existing product or service?
Product/Service Name:
Website:
Include links to all current social media profiles
Is this a one-off campaign or part of a continuous marketing operation?
Describe the nature of campaign/organization by answering the following:
What is your mission?
What problem are you trying to solve?
What is your goal?
What will your objectives be to achieve this?
Who is your audience(s)?
Where do they reside?
What’s their age range?
What is your timeframe for this plan?
Note: this is a two-page assignment and many of these questions will be developed fully as you create the full social media plan due later. Be complete but concise.
The final plan should include 3-4 social media zones/channels. If you are working with an existing business, you may include zones/channels already in use by improving upon their current use. You may also include new zones/channels or delete zones/channels you determine are not effective for the audience.
To see an example plan – pages 142-151 in the attached docs. It is very close to our assignment requirements but ours will be more visual and use some MS Excel files you will find in Blackboard.
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