Order from us for quality, customized work in due time of your choice.
The rhetorical analysis chosen entails Nike’s commercial, “We’re short a guy,” which shows a young man playing multiple different sports. The boy showcases Nike’s sports clothing while being pulled into various sports (Burnette n.p.). The commercial also shows some of the most successful and famous players wearing Nike’s sports products. Ethos, pathos, and logos are applied in this commercial to persuade individuals to purchase Nike’s products. The teenage boy is changing fast to new shoes or outfits for each sport (Burnette n.p.). The phrase “we’re short a guy” is used repeatedly throughout the commercial when calling the boy to join a new group. The first incident involved the boy putting on Nike’s clothing for basketball before playing with the team (Burnette n.p.). He is involved in other sports included in the advertisement, such as rugby, track, volleyball, soccer, and lacrosse.
The commercial utilizes different actions, people, and words to entertain the viewers and make it memorable. A special message is also included in the video to inspire the viewers to consider buying Nike’s products. Remarkably, this commercial has a non-stop fast speed that portrays how Nike is and the quality of its items. The viewers are kept intrigued by the video the whole time. A commercial should constantly be entertaining to avoid losing potential viewers. The strategic use of different professional and famous athletes in the commercial indicates that they are successful because they use Nike’s sports items. In each instance, all individuals are wearing Nike’s products, implying that it is a reliable and diverse brand. Other messages are hidden in this commercial apart from persuading people to buy Nike’s products. For instance, kids are informed to stay active using Nike’s products during the summer. Another message involves showing that people from different income classes can enjoy Nike’s items.
Work Cited
Burnette, Riley. “Rhetorical analysis of Nike “We’re short a guy” commercial.” YouTube, 2018, Web.
Order from us for quality, customized work in due time of your choice.