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It is important to understand and establish an effective scope of influence between companies and customers in modern business. Social media is one of the contributing factors that identify the customers’ scope of influence. It has already changed how people develop their business, and now, social media helps extend the scope of influence. Social media accounts introduce some personal information and interests that may effectively advance people’s knowledge and motivate them to pay attention to a particular service.
Camera phones are also effective tools to improve the companies’ ability to influence their customers positively. The chosen tools make it possible to exchange visual information within a short period. Customers want to know what they can really get even if they are distant from the company for cooperation. A feeling of reality and connection are the benefits of camera phones for the customers’ scope of influence.
The role of the Internet cannot be ignored in business activities. Today, more than 77 billion people have already become Internet users, and this number continues to grow (Hussain et al., 2019). The Internet is a global source of information about recent innovations, opportunities, and choices that have never been available to people at the same time. Therefore, this agent is a great chance to maximize the scope of influence and promote interaction without any geographical boundaries.
Finally, technology has a serious impact on how customer services and business abilities are developed in modern society. The role of technology penetrates each aspect of contact with a customer, including the possibility of face-to-face video communication, real-time messaging, and remote work. It would be hard to use the Internet, social media, and cameras without technological progress that aims at stabilizing the customers’ scope of influence.
Reference
Hussain, S., Song, X., & Niu, B. (2019). Consumers’ motivational involvement in eWON for information adoption: The mediating role of organizational motives. Frontiers in Psychology, 10.
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