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The key weakness identified by Škoda was that the company is unable to fit into a fragmented and highly competitive market with its current brand perception in the general public. Market shares for Škoda are small, largely due to the fact that their reputation did not grow a sufficient amount since 1999. This means that people usually regard their products as low quality, making the company lose substantial profit.
Škoda used its individual-centric brand appeal to promote its products to a bigger audience. While many individuals give Škoda low evaluations without using their cars, the loyal customer base is largely satisfied and catered to. By giving their utmost attention to the user experience, the marketers of Škoda have managed to address the main weakness of their brand – poor reception.
Škoda has segmented its market by producing distinct car models for different consumer groups. The difference in pricing helps address the competitive market they are placed in. They also solved the issue of abiding by government regulations by recycling their products, using environmentally-friendly manufacturing, and cutting fossil fuel consumption.
The benefit of SWOT analysis is that it allows companies to adjust their targeting techniques. For Škoda, it presents an opportunity to understand their strengths and weaknesses, as well as the approaches of their competition. By studying the available data, Škoda was able to bring new insight into their campaign and access the ways to address their competition.
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