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Mass communication refers to how organizations tend to generate and transfer information to the general public. The evolution of mass conversation has greatly helped through the diverse roles in people’s daily endeavors. First, communication helps in surveillance where it serves as ears and eyes, especially to those seeking to know more about the world. Additionally, the mass media helps in sensationalization by giving sensitive information that tends to fascinate recipients. It also helps in entertainment through updates on the most favorite celebrities and creating a platform where consumers can watch movies, sports, and other entertaining broadcasts.
Mass media literacy involves how we consume and use received information by enabling us to examine the conflicts, problems, contradictions, and sometimes positive outcomes in public communication. In simple terms, media literacy enables us to understand its effect on the consumers in society. To be a good media literate, there are several skills that one can develop. First, one has to respect and understand the contribution of mass communication messages. It is important to understand how much mass media has touched everyone in professional and personal decision-making. Secondly, consumers must sharpen their skills to differentiate between noise and content being shared.
Recipients also need to analyze their emotional responses to mass communication as this helps them reason critically before entering to emotional conclusions. Moreover, critical reasoning skills will help consumers scrutinize conversation information regardless of the perceived credibility level of the source. Critical thinking and content differentiation are skills that require special concentration. The ability to analyze media critically will help to establish the originality of the shared information. On the other hand, content differentiation skills will help distinguish between noise and an important part of communication.
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