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Naturally, for effective marketing performance, it is vital to choose the targeted audience that could be interested in the product based on the demographics, age, and needs. The segmentation method is designed to form the advertising strategy for each chosen group to achieve fruitful outcomes (Thomas, 2021). That is why the product offering usually differs for every audience because their needs and interests are catered to in unique ways.
The proposed scenario actually presents one of the typical mistakes in segmentation: a too broad audience for targeting. To be more particular, the assistant may have narrowed the group that may be interested in the company’s product, however, not properly. Doubtedly, every adult will be tempted to bay the battery-operated fireplace due to many evident reasons. Firstly, the adolescents may not afford the product as the fireplaces are not cheap, especially those that are not heated in a traditional way, with wood. Secondly, people may not see it as a necessity or dislike this interior design detail. Lastly, not every millennial has enough space at one’s place to install the fireplace so that it can work with no difficulties.
Still, it seems significant to mention that the demographics should be considered in this process of segmentation. Not every company can afford to ship such massive items overseas, so the targeted group should be from one or several specific countries. The gender of the audience is a vital aspect of the product’s marketing, considering that not many women are competent enough to choose an excellent option for the fireplaces. Numerous aspects of the house or apartment should be considered for the proper installation of the fireplace; hence, the orders for the items are likely to be placed mainly by men.
References
Thomas, S. R. (2021). 4 types of market segmentation with real-world examples. Yieldify. Web.
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