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My sinological research project is on how Hip Hop culture is influencing Chinese youth culture through music, fashion and entertainment ? This will be my main question for my project however it will be clearly split between fashion, music and entertainment.
The first subtopic that I will be searching into is music. I will research into this by listening to Chinese Hip Hop music by prominent Hip Hop artists such as VaVa and Kris Wu. I will first do my research into Vava and how she is one of the only female Chinese Hip Hop artists at the moment. I will use sources from “https://www.google.com.hk/amp/s/amp.scmp.com/culture/music/article/2160493/crazy-rich-Asians-gives-Chinas-Hip Hop-Queen-Vava-international” [1]. From this source you can take in how Vava became popular internationally from her contribution to the Crazy Rich Asians soundtrack. “And how Vava has also become a fashion icon as well as the face of Chinese Hip Hop across the country.” [2] source 3 will also focus on why and how Vava choose Hip Hop and how she is influencing youth culture especially for young Chinese women. Primary sources that I will use for this is the lyrics to Vava’s songs, I have chosen two songs for research as I feel these two songs best describe the influence of Hip Hop in Chinese youth culture. The songs are “我的新衣” [3] and “life’s a struggle”[4] both of these songs in their original content are in Chinese.
The other Chinese Hip Hop artist that is prominent already is Kris Wu, I will employ the same research and approach and methods into this as I did with Vava, so I will listen to Chinese Hip Hop songs, but as Kris Wu is more prominent I will also use some of his video interviews. “He headlines the rap of China”[5]. Which is a prominent reality show in China, however I may have to change some of my methods or approaches due to some restrictions the Chinese government have placed upon Hip Hop culture, but I’m sure I probably won’t encounter any problems.
The second sub topic that I will be researching into is fashion. I will research and approach this by using methods such as reading fashion magazines articles and researching clothes by Chinese designs that are influenced by Hip Hop and Western brands such as Off-White that have Hip Hop influences and that are worn a lot by Chinese youths. A small research under this umbrella sub topic of fashion is how many more younger people are wearing Hip Hop style clothes through the influence of Westernization, as a question to think about while I continuing my research. A primary method that I will use is to for example a shopping mall and survey how many people were wearing Hip Hop style clothes. But I will not interview people.A source that I will also use is “ streetwear brands and Hip Hop fashion are growing in China.” “ young Chinese people are very affected by Hip Hop fashion.” “ Alibaba collaborated with two of the most popular players “in the Rap of China” to make a rap music about Alipay.”[6] source in which details Hip Hop influence in fashion and how it influences the Chinese youth.
The final sub topic that I will be researching into is entertainment. I will research into this by watching the Chinese reality TV show called ‘The rap of China’. This topic does slightly overlap into the first sub-topic. “ The rap of China is a Chinese rap competition show producers by IQIYI. The show has been credited for making Hip Hop widespread and mainstream in Mainland China.”[7] so the research method I will use is to watch the show and analyze the influence of Hip Hop on this show.
However there will be some controversy about Hip Hop due to restrictions placed on by the Chinese government. “A memo from the Chinese government has said programmes could no longer feature any Hip Hop content or artists.” “ Hip Hop culture does not fit into socialism ‘core values’” [8]
The possible conculsions I hope to be arriving at is that I should discover is that the Hip Hop style clothes should be worn more by teenagers and young adults rather than children. How music in Chinese songs are using more Hip Hop beats and they are also using the more typical Western Hip Hop style music videos. Hip Hop in Chinese music been influenced by way of Westernization. Therefore I do hope to come to a conclusion that Hip Hop culture is influencing Chinese youth culture through music, fashion and entertainment.
Bibliography
- https://www.google.com.hk/amp/s/amp.scmp.com/culture/music/article/2160493/crazy-rich-asians-gives-chinas-hip-hop-queen-vava-international
- https://esquiresg.com/features/vava-the-female-chinese-rapper-on-difficult-childhood-chinese-hip-hop-government-censorship/
- https://open.spotify.com/track/2D2pqz9UjxOsLbucKFAHTV?si=TRpu01npRNKdVnvVMp8QOAs
- https://open.spotify.com/track/5k0rH5wWg40mlDHBkhhJPv?si=FrBQcHieRSWeOK8rkIjReQ
- https://m.scmp.com/magazines/style/people-events/article/2124433/who-kris-wu-meet-millennial-idol-bringing-chinese-hip
- http://fashionchinaagency.com/hip-hop-culture-used-marketing-china/
- https://en.m.wikipedia.org/wiki/The_Rap_of_China
- https://www.google.com.hk/amp/s/www.bbc.com/news/amp/blogs-china-blog-42800032
- https://www.power106.com/2018/10/11/kris-wu-talks-the-hip-hop-culture-in-china-working-with-travis-scott-his-upcoming-album/
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