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Creating a business requires making choices that will contribute to the success of the business: from the colors of the website to the price of products or services. But, in my opinion, one of the most important choices to make at the start of business creation is to create a logo. After all, the logo will be at the heart of the brand image. It’s something people recognize, it has to be in line with the company’s values and mission.
First, it’s good to know what importance a logo design can have for a business. Although the logo does not ensure the success of the company, it is the basis of the brand image and the visual identity. Once the logo is created, companies can use it everywhere: on social networks, on virtual business card, on cars, and, of course, on their websites.
It is very important that the logo is coherent. Since the logo is central to the branding, the colors used should be similar to those of the company’s website, Facebook page, etc. A certain uniformity should be kept in mind to avoid confusion and lack of credibility.
It is also important that the logo is easy to remember. It should be borne in mind that people most often recognize a company when they see its logo. Absolutely everyone who sees an ‘apple’ remembers the well-known Apple brand, and the letter ‘F’ reminds many of Facebook itself.
The logo design should easily fit several types of screens, mobile phones, and tablets. It should also be easy to apply on any surface, be it a business card, a t-shirt, or a poster.
And of course, the logo must be timeless. No company wants to redo its logo every year because it is out of date. Trends change quickly, so it is important to keep the logo simple and classic. Moreover, if a company changes its logo every two months, it risks losing credibility and visibility.
Big companies prefer to use the talent of an experienced graphic designer to create their logo, but now there are completely free or very inexpensive tools on the Internet that require no technical knowledge, just imagination. One such online tool is FreeLogoDesign. Such online tools allow entrepreneurs, small and medium businesses, craftsmen, or associations to create professional-looking logos in minutes.
In conclusion, I believe that creating a logo is an important step in business development that should not be taken lightly.
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