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Introduction
According to the phenomenology theory ideas and recommendations, design is one of the most essential and significant components of any building, room, and space. This part, as a rule, has its original idea, essence, and specific meaning that an author of creation wants to convey (Lemes de Oliveira, 2022, pp. 94-110). Therefore, in the hands of a skillful craftsman, any ordinary and unremarkable area turns into a unique and memorable place through some manipulations with color, light, material, and space (Bedford, 2018, p. 181). It should be noted that Crown Casino in Melbourne is built precisely following the same basic, standard principles of the theory, coupled with newer and innovative elements. Crown Casino Melbourne has a synthesis of unusual, unique, independent, modern, and sophisticated architecture, as well as an exciting and intricate design component of the interior and exterior of the entire building.
Crown Casino Melbourne Design
Crown Casino is one of the largest casinos and entertainment complexes near the Yarra River in Melbourne, Australia. This tourist attraction was first opened in 1994 in the shopping center, but in 1997 “Crown” was moved to the southern place. The area of this complex occupies over 500 thousand square meters, making the casino the largest not only in the Southern hemisphere but also in the whole world.
Bright, Stylish and Unique Exterior Design
Externally, the design of the casino looks quite bright, flashy, and pretentious. This place is filled with a riot of colors, shining lights, and garish rays reflected by a huge casino complex (Sumartojo et al., 2019, p. 12). Impressive and inimitable constructions, branded lampposts, as well as stylish artificial and hedges — all these elements help complement and decorate “Crown” (Sumartojo et al., 2019, p. 12). Phenomenological philosophy prompts a viewer to accept the surrounding reality with the help of feelings and previous experiences (Gladden, 2018, p. 6). From this point of view, a person perceives the casino as bright, noticeable, and attractive; sometimes, it is difficult for people to pass by such a building and not consider it in detail.
Elements of Modern Style and Luxurious Interior
None of the details in the interior of the “Crown” is made by chance. From the point of view of the Phenomenology concept, the “Crown” has an original shell, a sense of security, and comfort (Bachelard et al., 1994, p. 5). The building is arranged following the vertical and concentrated being (Bachelard et al., 1994, p. 17). Soft and spacious upholstered furniture has a comfortable rest and pastime. Massive, sparkling chandeliers create a slightly bohemian atmosphere; gilding elements add the effect of “high cost” and hint at a big win. In particular, phenomenology manifests itself in the best light through architectural traditions and ancestral experience. Moreover, modern slot machines and neon lighting fit seamlessly into this environment. This is a characteristic feature of the Melbourne region in Australia, which never sleeps and is always ready to receive guests who dream of trying their luck and hitting a record jackpot.
Glamour, Elegance, Splendor and Luxury
Without any doubt, “Crown” shakes with chic and grandeur, visual appeal, brightness, and attractiveness. The atmosphere of the casino is like a festivity, a carnival, a celebration; the structure of the building is presented within the framework of a game of light, shape, and construction (Stevens & Dovey, 2020, p. 117). The phenomenological manifestation in design, in this case, tends to return to the unsubstantiated, experimental, original contemplation of several things. The search for the authentic, the present forced the casino architect to turn to the concepts of the body, the spirit of the place, the material, the context, the person. After all, fortune rules here, excitement reigns, and, therefore, the environment should beckon with temptation, set up for an exciting, long-lasting game, and get maximum pleasure.
Conclusion
Summarizing the above, Crown Casino in Melbourne, Australia, has a unique, inimitable, and exceptional design and architecture thought out to the smallest detail. On the one hand, the style of “Crown” embodies a cozy, soothing atmosphere, a comfortable environment, in no way distracting visitors from the main action — a game. On the other hand, the interior of this casino skillfully embodies luxury, aristocracy, the splendor of decoration. The illusion of a place has been created here, giving the player great opportunities and high chances of winning. Within the framework of the phenomenological concept, the casino seems to return to the spirit of former places, “forgotten” culture, art, entertainment, and traditions. This is due to the bohemian style, pretentious elements, and the need for luxury and grandiose performances in the “Great Gatsby” essence.
Reference List
Bachelard, G., Jolas, M., & Stilgoe, J.R. (1994) The poetics of space. Boston: Beacon Press.
Bedford, J. (2018) ‘Toward rethinking the politics of phenomenology in architecture’, Log, (42), pp. 181-185.
Butler, B. and Wahlquist, C. (2019) ‘This is new territory’: Australia’s powerful Crown casino faces scrutiny like never before.
Crown Melbourne: The biggest casino in Australia (2020). Web.
Crown casino (n.d.).
Gladden, M.E. (2018) ‘A phenomenological framework of architectural paradigms for the user-centered design of virtual environments’, Multimodal Technologies and Interact, 2(80), pp. 1-22.
Sumartojo, S., Edensor, T., and Pink, S. (2019) ‘Atmospheres in urban light’, Ambiances: International Journal of Sensory Environment, Architecture and Urban Space, 5, pp. 1-20.
Stevens, Q., & Dovey, K. (2020) Activating urban waterfronts. England: Routledge.
Lemes de Oliveira, F. (2022) ‘Tinctured polarities: Town and country planning for post-war London’, in Brisotto, C. and Lemes de Oliveira, F. (eds.) Re-imagining resilient productive landscapes. Cham: Springer, pp. 93-110.
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