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There is growing interest in using complex systems thinking approach when analyzing and improving sports performance. Sports have been prevalent for a very long time. However, difficulties and hardship also increase as fame grows. The sports business is struggling more than ever to discover strategies to get millennials to go to games. With the development of technology, watching athletic events from the comfort of one’s home has become much more straightforward. Not to add, major sports leagues like the NFL and NBA have facilitated it through their TV stations and mobile applications (NFL Network). Why exactly millennials stop going out is a mystery. Even so, this age group will keep the sporting world on its toes for years. Directors and managers face emotional problems that make their work harder in event management.
The overemphasis on gloomy tales involving players will always be a problem for the sports business. For whatever reason, news outlets (like TMZ) are now more likely to be the ones to report on the most recent controversy. These depressing headlines are in great demand. For instance, the recent criticism of Dallas Cowboys running back Ezekiel Elliot for removing a woman’s blouse in public hurts the Cowboys and the NFL as a whole. On a related issue, the NFL has come under fire for conducting a little study on brain injuries, particularly concussions. The sports industry will always face difficulties because of these adverse reports. Event managers are faced with negativity, and publicizing such athletes taints their societal outlook. It also makes it harder for the directors to popularize a game eroded with negatively affiliated participants.
The sports business must discover game day experiences that cannot be had at home as if navigating the digital landscape needed to be more challenging. Pregame performances, halftime shows, and postgame festivities all fall under this category. Additionally, it is crucial to create in-game experiences, such as the t-shirt gun, kiss cam, chants, or anything else they can think of. Many marketers and businesspeople could believe that everything has already been accomplished. Teams could fight for the same performer as well. Finding the money for in-game experiences might be difficult, mainly if no one plays the games. It is a thrilling experience when the manager is caught between technological advancements, embracing the game economics, and ensuring they stay in the competition.
The environment is constantly changing hence the difficulty for the sports business to forecast the upcoming fad or significant concept that will captivate their audience. Combining this difficulty with the one posed by technology, it is evident that some sports teams and venues will never get along. For instance, a forum may catch up with the times only to discover something new has entered the picture. It may be necessary for the sports business to analyze trends and attempt to forecast what will be popular in the future, even if the future is almost impossible to foretell. When watching a sporting event, it is evident that many event managers and directors have challenges that they must neutralize. The dynamism in handling such intricacies is also complex because satisfying the public is impossible. However, they aim to satisfy the majority and keep the athletes in check. Managing an event should embark on ways of ensuring there is a win-win circumstance for the parties involved.
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