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Introduction
Apple Incorporation is a multinational organization that designs and markets computers and other consumer electronics. Its known hardware products include the iPhone and Macintosh line of computers. The software consists of the iLife suite for multimedia, Mac OS X operating system, and Aperture. The company has adopted a strategic plan that has led to its success in the electronic market. Its business strategy focuses on four key elements: products, consumers, and business over-reliance. Apple company has its strengths and weaknesses that affect its growth; it needs to develop a new idea with an effective implementation plan.
Strategic Review on Apple Incorporation
Company Growth
The success of Apple Incorporation is recognized when its regarded as the world’s largest information technology company. Its strengths include intense research and development, strong brand image, good organizational structure, high-profit margins, and product portfolio. Apple puts much dedication into its product designs, ensuring they are quality (Addison & Adelaide, 2022). The user experience with each upgrade is given much focus to fit the customer. The brand is regarded as the most valuable one per the Forbes list. Product development has been the company’s primary profound strategy for growth. Net sales have increased since 2008, amounting to millions of dollars (Yie et al., 2021). Apple’s profit margins are very high; the brand has received an increase in the gross margin yearly.
PESTEL and SWOT Analyses
The company has been in the electronic field for a very long time producing a wide range of products. A political, economic, sociocultural, technological, ecological, and legal (PESTEL) analysis has been crucial for the company to determine the factors that may affect its mission and vision fulfillment. The research identifies the influence of governments and other organizations on business (Yie et al., 2021). PESTEL helps analyze the firm’s external environment, helping it make some crucial decisions. The company identifies customer needs through social analysis and offers support based on satisfaction. A SWOT analysis analyzes the internal factors; the company’s strengths, weaknesses, opportunities, and threats are identified through it (Yie et al., 2021). Its major strengths include a big brand name and provision of quality products. The financial stability Apple holds has remained its most vital component in the internal environment. Major threats the company faces are the other technology giants such as Google and Samsung.
Diverse Workforce
Apple’s plan focuses on its customers, who are the critical factor determining its success. Innovations rely on the knowledge and perspectives of individuals from all backgrounds. As a result, Apple company puts diversity, equity, and inclusion at the forefront of any action it undertakes. Apple’s workforce contains more women at 52percent than 48 percent of men (Greg, 2020). The firm adopts a culture where everyone belongs, thus sparking innovation and progress toward a better world. Underrepresented minorities and women are getting hired into leadership. In recent research, out of the possible 100 percent, 59 percent of the roles were filled with individuals from underrepresented communities (Greg, 2020). Since 2014, the number of women employed has also risen by 89 percent (Addison & Adelaide, 2022). The plan emphasizes the need for fair treatment, thus further sparking the progress toward an inclusive workforce and innovation.
Responsibility and Sustainability
The main focus is on the clients as outlined in the brand’s mission, vision, and objectives. Its corporate social responsibility strategy gives much priority to customers. They are the most important stakeholders within the group; Apple considers them crucial determinants of the company’s success. Employees and communities are also addressed under the corporate social responsibility programs as they are vital categories. The workforce determines performance, while communities produce positive or negative perceptions of the company’s products and services (Greg, 2020). Under its plan, the company outlined several initiatives which have been difficult to promote. The firm has been facing difficulties in achieving a net zero carbon (Yie et al., 2021). The company recognizes the impacts the industry has on societies hence the need to invest in efforts that help protect the population.
New Idea and How to Implement
Apple’s incorporation strategic plan cannot tackle strategic problems like legal issues, cloud service, and social and cheaper substitutes. The company has occasionally faced legal issues by giving a negative expression to potential customers. More attention is provided to design and aesthetics over performance. Other significant weaknesses that need addressing include high prices, incompatibility, and lack of market and promotions (Addison & Adelaide, 2022). A strategy such as lowering the product and service cost will result in more sales. The first step in implementing the new plan needs to be setting goals the new strategy must achieve. Secondly, a road map for achieving the stated goal must be identified (Yie et al., 2021). Precise information about the expectation set needs to be highlighted to promote effective communication and eradicate confusion or misinformation. The work should be delegated to the necessary members before it is monitored. Support must be provided to prevent potential risks that may affect the realization of the new strategy.
Conclusion
Apple company is multinational; it exists in several countries but offers the same products. Its growth heavily relies on the success of its adopted strategic plans. Much revenue has been made from selling the latest and most stylish gadgets. Apple takes this advantage to manufacture devices based on the clients’ liking. PESTEL analysis is used to identify the environmental factors affecting the realization of a business aim. Internal factors are critically assessed through the use of SWOT analysis. The focus should be on the customers, employees, and communities, as they all play a significant role in the business’s success. New ideas need to cub adopted to overcome current and future needs.
References
Addison, M., & Adelaide, V. (2022). Brand development and marketing strategies in the USA: A case of Apple Incorporation. Journal of Marketing and Communication, 5(1), 1–8.
Greg, R. (2020). Strategic review of Apple Incorporation marketing in the United States of America. Journal of Marketing and Communication, 3(2), 47–83.
Yie, E., Zhi, E., & Ping, T. S. (2021). A critical analysis of internal and external environment: Case study of Apple Incorporation. Journal of International Business and Management, 4(10), 01–14.
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