Order from us for quality, customized work in due time of your choice.
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Organizer for cosmetics + Mug = Travel mug
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Smaller weight – more expensive product
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Organizer mug for traveling + hiking = three full-fledged travel cups
Necessary skills:
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designer skills
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knowledge of ecology
External expertise:
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marketing
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advertising
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pricing
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search for sales channels
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development of product positioning
Market gap:
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Multifunctional tourist tableware
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Unique and innovative product
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Useful for tourists, fishers, or hunters
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Convenient to take on a trip or to the hospital
Market size: large
Competitors: manufacturers of compact mugs with folding handles.
Competitive advantage: less weight, multifunctionality.
Businesses offering similar products: MSR Insulated, Snow Peak, Tatonka Handle Mug.
Challenges:
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absence of reputation
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more profitable to buy a whole set of dishes
Target customers: people fond of active recreation.
The expected growth of customer base: people with any travel- or nature-related hobbies.
Willingness and capacity to pay the price:
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cheap
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eco-friendly
Investment needed for:
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design
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materials
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advertising
Acquiring the resources:
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search for sponsors;
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partnership.
References
Acharya, S., & Chakrabart, A. (2019). ‘Concepte’: Supporting environmentally benign design decision-making at conceptual stage. Research into Design for a Connected World, 48(2), 335-344.
Cameron, A., Colbert, S. D., Macleod, A., & Gill, H. S. (2021). Managing the risk from children’s travel cups. Emergency Medicine Journal, 38(5), 345-348.
Cameron, A., Gill, R., & Colbert, S. (2020). An innovative and alternative design of travel mug lid to negate the risks to paediatric tongues and airways. British Journal of Oral and Maxillofacial Surgeons, 58(10), 213-215.
Maglio, S. J., & Reich, T. (2019). Feeling certain: Gut choice, the true self, and attitude certainty. Emotion, 19(5), 876-888.
Sharma, N. (2021). The effects of matching empty ad space color to featured product’s color on consumer buying impulse. Journal of Consumer Marketing, 38(3), 262-271.
Order from us for quality, customized work in due time of your choice.